Frequently Asked Questions

What is FAB AID?

FAB AID is a student debt relief initiative from First Aid Beauty. First Aid Beauty is committing $1 Million to pay back student loans (up to $100,000 per recipient). Applicants must fill out an application and submit a video sharing their student loan story.

Who is eligible to apply for FAB AID?

The FAB AID contest is open to legal residents of the 50 United States & the District of Columbia and Canada (excluding Quebec) who have graduated or will graduate from an accredited undergraduate program (4-year, 2-year or trade institution) between January 2011 and August 2021. Excludes graduate school. Please see full rules for more specific details.

Why is FAB AID limited to recent graduates?

We understand that student debt is a crippling issue for so many people. FAB AID aims to impact the ability to pursue life and career aspirations in the years immediately following graduation. We heard from potential applicants in our first year of this program that they would like us to broaden who is eligible to apply. We listened and have expanded the contest to a 10-year eligibility period and have opened it up to include 2-year undergraduate programs and trade institutions.

When can I apply for FAB AID?

First Aid Beauty will be accepting applications February 9, 2021 (7am EST) – July 15, 2021 (4pm EST).

When will winners be announced?

In 2021, we will have two announcement periods: May and October. If you are not announced as a winner in May, your application will immediately roll over to the next period. All winners will be notified by October 15, 2021.

Can I apply more than once?

Each applicant is only allowed one entry.

Can I apply for someone else?

Individuals may only apply on their own behalf and must appear in their own videos. We encourage you to share the information about FAB AID with deserving friends and family members who qualify!

How will winners be selected/judged?

First Aid Beauty and a panel of judges will determine the grand prize winners based on the following judging criteria (50% each): Perseverance and Overcoming Challenges (past) and Aspirations, Goals and Dreams (future).

When was FAB AID launched?

FAB AID was launched in February 2020 to help relieve student debt. FAB AID awarded 24 winners a combined total of nearly $1.3 Million in the inaugural year.


Can I shoot the video on my phone?

The video may be shot on a phone but must have good lighting and high picture and sound quality so that we can see and hear you well.

Any specific formatting rules for the video?

You video should be 1-2 minutes in length. We prefer you to shoot the video vertically.

What should I include in the video?

Please share your personal student loan story. Your video must include the following: (1) Your background, including why you needed to take out loans. (2) Challenges you have faced/sacrifices you have made due to student loans. (3) How student loans have impacted your post-college life. (4) Ways having your loans paid off would change your life (examples: career change, relocation, family planning, etc).

Does my video have to be public to submit it?

You may submit your video as unlisted on YouTube or Vimeo. You may need to create a YouTube or Vimeo account if you do not already one.


Do I need to submit my loan paperwork now?

No, you do not need to submit your loan paperwork in the initial application process, but you must submit an accurate loan amount. The loan amount will be validated as part of the winner selection process.

Do I have to write an essay?

The essay is optional and should be used to share any other information you want the judges to know about. You may write up to 250 words.

Will my application and video be kept confidential?

Your application will be shared with the FAB AID judging panel and associated contest agencies. The video will be kept confidential UNLESS you are selected as a winner. By submitting your application, you are granting First Aid Beauty ownership of your video to use if you win.


How much money will I receive if I win?

You will receive the amount of money still left to pay on your loans (up to $100,000 maximum prize amount). First Aid Beauty will not pay you back for loan payments already made and will not pay off credit card debt resulting from tuition payments.

How will I be paid if I win?

First Aid Beauty will be paying lenders directly, when possible.

How will winners be notified?

Winners will be contacted via email on or about May 31st and October 15th.

How will the winners be announced?

The winners will be announced on, and via an email announcement on or around May 31st and October 15th.

Student Discount:

How do I redeem the student discount?

First Aid Beauty is excited to be offering 15% off First Aid Beauty products to all enrolled college students with a valid college ID through October 2021. Visit to receive 15% off First Aid Beauty products online.


10% of the retail sales of the following products will be added to the brand’s $1 Million commitment*:


8oz tube: $44 | 6 oz jar: $36 | 2oz tube: $16


Available at Sephora and only
FAB AID Home and Away Kit: $44
FAB AID 2.0 Kit: $28

*Up to $1.5 Million total, including the brand’s $1 million commitment